Dr. Barbara Maleckar

Dr. Barbara Maleckar

Post-Doc Stipendiatin




Universitätsstraße 10, 86159 Augsburg

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Appel, M., & Malečkar, B. (2012). The influence of paratext on narrative persuasion: Fact, fiction, or fake? Human Communication Research, 38, 459-484.

Jessop, T., &  Malečkar, B. (2014). The influence of disciplinary assessment patterns on student learning: A comparative study. Studies in Higher Education. doi: 10.1080/03075079.2014.943170




Seit 2015

Post-Doc scholarship for the project ‘This story has a point: Integrating literary theories into research on narrative persuasion’ from the program for the equality of female researchers in science at the University of Augsburg

2013 - 2015
Research Fellow with the DFG project 'Television stories and social reality' (Prof. Dr. Helena Bilandzic) at the University of Augsburg

PhD scholarship from The Slovene Human Resources and Scholarship Fund for the PhD in Psychology obtained from the University of Winchester, UK


Seit 2013

Lecturer, Media and Communication (BA), University of Augsburg

April 2012

Visiting Lecturer, Media Psychology (MSc), University of Salford, UK

Associate Lecturer , Psychology (BSc), University of Winchester, UK



Maleckar, B., & Leesa, C. (2016, July). The healing potential of literature: Bibliotherapy as an aid in coping with breast cancer. Poster presentation at the HealthNar Symposium “Advances in narrative health communication”, University of Augsburg.

Maleckar, B., & Bilanzic, H. (2016, June). Narrative as a moral trainer: Building moral character through stories. Paper presented at the Annual Conference of the International Communication Association, Fukuoka (Japan). 


Stanciu, A., & Malečkar, B. (2015, September). Telling is selling: Stories as efficient means to advertise luxury products and brands. Paper presented at the 8th Global meeting of The Storytelling Project, Mansfield College, Oxford, UK.


Bilandzic, H., Sukalla, F., Maleckar, B., & Schnell, C. (2014, November). Apocalyptic Movies and the Moral Dimension of Climate Change. Poster auf der 5th ECREA European Communication Conference, Lissabon (Portugal).

Malečkar, B., & Hamachers, A. (2014, June). This story has a point: Persuasion as a consequence of seeking the narrative meaning. Poster presentation at the StoryNet Symposium, Institute of Cognitive Neuroscience and Psychology, Budapest (Hungary).

Sukalla, F., Bartsch, A., Maleckar, B., & Schnell, C. (2014, Juni). Pause for Thought and Emotion: The Effect of Narrative Pauses on Viewers‘ Empathy and Social Distance. Vortrag auf dem StoryNet-Workshop “Narrative Effects on the Individual and the Social”, Budapest (Hungary).

Malečkar, B., Giles, D., & Zawisza, M. (2014, May). Narrative persuasion as a mechanism of framing effects: The mediating role of engagement with characters in crime news. Full paper accepted for presentation at the Annual Conference of the International Communication Association, Seattle (USA). 


Malečkar, B., Giles, D.,& Zawisza, M. (2013, March). Lost in a news story: The role of character engagement in persuasion through news narratives. Poster presentation at the Lost in Story Worlds Symposium held at the Utrecht University, Netherlands.


Maleckar, B. (2012, November). The role of engagement with characters in framing and persuasion through news narratives. Invited seminar talk at the Department of Psychology, University of Salford (UK).

Giles, D. & Maleckar, B. (2012, September). The role of character in framing analysis. Paper presented at the event ‘Caught in the frame: Frame analysis as contemporary media scholarship’ organised by the Media Study Group of the British Sociological Association, University of Leicester, UK.

Malečkar, B., Giles, D.,& Zawisza, M. (2012, June). Entertainment in the function of meaning transmission: A novel theoretical approach to narrative persuasion. Paper presented at the StoryNet workshop held at the Amsterdam School of Communication Research (ASCoR), Netherlands.


Malečkar, B., Giles, D.,& Zawisza, M. (2011, August). Cognitive and emotional components of readers' engagement with story characters. Paper presented at the StoryNet symposium held at the 7th Conference of the Media Psychology Division of the German Psychological Society in Bremen, Germany.

Malečkar, B., Giles, D.,& Zawisza, M. (2011, July). What is the role of empathy and identification in persuasion through news narratives? Paper presented at the CCCT summer school Reading mediated minds: Empathy with persons and characters in media and art works, University of Amsterdam, Netherlands.

Malečkar, B., Giles, D.,& Zawisza, M. (2011, May). Empathy as the emotive component of readers’engagement with story characters. Paper presented at the research seminar Empathy in the verbal and visual arts, The Open University, Milton Keynes, UK.


Appel, M., & Malečkar, B. (2010, July). The role of emotional and cognitive needs in the choice, experience, and influence of narratives. Paper presented at the StoryNet symposium held at the 12th bienal conference of the International Society for the Empirical Research on Literature (IGEL) in Utrecht, Netherlands.

Appel, M., & Malečkar, B. (2009, April). Persuasive effects of non-fictional, fictional, and lie stories: A closer look at individual differences in the need for affect and the need for cognition. Paper presented at the workshop Narrative fact and fiction organised by StoryNet and the ECREA section Audience and reception studies, University of Vienna, Austria.

Malečkar, B. & Appel, M. (2008, July). The impact of information validity and need for affect on the persuasion through fiction. Paper presented at the XXIX International Congress of Psychology in Berlin, Germany.


PhD in Psychology, University of Winchester, UK

Viva voce examination of the thesis “The role of engagement with characters for framing and persuasion through narratives”passed without corrections

Erasmus exchange at Johannes Kepler Universität Linz, Austria 

BSc and MSc in Psychology (combined), University of Ljubljana, Slovenia

Award for MSc thesis “The Influence of Paratext on Narrative Persuasion: Fact, Fiction, or Fake?” received from University of Ljubljana