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  • B.A. & M.A. Program

Bachelor and Master in Media and Communication

What does the changing media landscape mean for individuals and society? How will journalism or public relations develop as the number of media channels and target groups grows? What will happen to us if we spend too much time in virtual worlds? What can we learn from entertainment and social media? How do health campaigns, or consumer advertising, affect beliefs and behaviour of their audience? These are examples of typical questions explored by the Department of Media, Knowledge and Communication (imwk) at the University of Augsburg.

The Bachelor’s and Master’s programs in "Media and Communication" are communication studies degrees. Students learn how traditional and digital media contribute to communication in society and social groups, shape public opinion, and influence our perception of the social world.

The undergraduate program provides a broad understanding of media in our society. Students acquire basic knowledge about media content, its production, current media systems and their development, as well as how people use media and how it affects them. The graduate program mainly covers topics such as the changing media and public relations landscape as well as health, enviromental, and science communication.

The aim of both programs is to systematically research, understand, and develop media and its communication potential further. This is mainly achieved through practical media projects and smaller research projects, both of which are an integral part of the study programs. Additionally, elective modules allow students to focus on their individual interests, which promotes an interdisciplinary approach to the field of media and communication.

Career prospects

The Bachelor’s and Master’s program in "Media and Communication" prepares students for a career in the media sector. Potential career options include journalism, advertising or communication and public relations in companies, organizations, parties and authorities, as well as market, media and public opinion’s research.

The study programs do not focus on one particular profession. Students acquire fundamental knowledge and skills that help them develop job-specific skills across the board.

The Master’s program not only prepares students for tasks that require media orientation, practical research experience and communication skills, but also helps students build their management and leadership skills.

It’s important to gain relevant work experience while still at university and internships give students an insight into their desired career, helping them gain additional professional experience. The Bachelor’s program includes a mandatory internship, which is to be completed at approved companies or institutions. In addition to helping students develop their professional preferences, internships also offer them a unique opportunity to gain work experience. Another possibility for students to learn more about work environments is through attending seminars in the “MuK Praxis” module. In this module, students develop media products and media analysis with media practitioners. This takes place in small, self-organized groups.

Additionally, students can study or work abroad while acquiring their degree. You can find more information on Erasmus here.